This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans during the Superbowl 2016. This case study shows how the Dad-Do campaign got 7 million YouTube views to become one of the viral videos of the year. In this case, kids are the focus because “We know strength and self-esteem start by building confidence in girls at a young age,” says P&G vice president of hair care and color Jodi Allen. Read more at netimperative.com.